Even though social media has only been around for a decade, its impact on society and how we live has been profound. However, when it comes to utilizing social media for recruitment, many businesses miss out.
This guide will help you understand how social media can be used for recruitment, how it works, and how to make the process work for your organization.
Let’s begin!
What Is Social Recruiting?
Social recruiting refers to finding candidates by using talent databases on social media sites. The critical source used in social recruitment is websites like online forums, job boards, and blogs, as well as social media platforms like LinkedIn, Facebook, and Twitter. It is also known as social hiring, social recruitment, and social media hiring.
In addition to using social media to market jobs, social recruiting also includes crowdsourcing, in which job seekers and others publish job vacancies within their online social networks.
As we understand social recruiting, we can now move further to learn how it helps recruit better talent worldwide.
Ways To Recruit Talent Using Social Media
When used effectively, social media can be an effective tool in the hiring process for everything from research to luring the top people. Here are a few ways to recruit through social media:
Employer branding
Employer branding refers to a company's reputation as a leading place to work and its employee value proposition.
You want to be able to recruit the best talent, and one way to accomplish this is to showcase to applicants the company's values, goals, and how employees seem to feel about working within the place.
For example, through social media, Google set an example of employer branding by representing the company's culture, beliefs, and ethical standards.
Engage passive candidates.
Social media can be more effective than traditional methods when your best applicants need to actively seek a new position.
Your chance to find candidates who are not just actively looking but also those who are passive is significantly increased if you consider the times and locations where candidates use social media.
People who are passive candidates aren't actively looking for new jobs but might be interested in the right opening.
It's interesting to notice that there are many more passive job seekers than active ones, and social media offers a valuable channel for connecting with them.
Screen candidates
The ability to thoroughly screen candidates is one advantage social media provides over more conventional methods. It means you can assess whether a candidate is a good fit for you and your company and give them a chance to see what you have to say about your company.
Social networking can help you learn more about people, their behaviors, and their values.
In Summary
With the advent of social media, we have changed how we understand, interact, and view the world. The most significant change this has caused is how companies can promote their values and attract the best talent.
Recruiters are increasingly using social media to advertise, communicate, and share jobs with people who aren't searching for new employment.
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