So, you just developed a WordPress plugin and theme and now it’s time to check the results that you have developed. Well, developing a plugin is just the first step of getting into the game. You will need to take the help of promotion and marketing for a better outcome.
However, the marketplace of plugins and themes marketplace is really competitive, and only a great strategist mind could help you out. So, what steps you should follow to promote plugins and themes to get maximum results?
Well, in this article, we’ll cover the effective methods how to promote WordPress plugins and themes.
So, without any further ado, let’s begin!
Steps to promote new WordPress plugins and themes
After creating your plugin and theme, the first thing you must do is to put together a comprehensive promotional strategy. Also, you need to make sure to set appropriate goals based on your promotional plans.
1. Create A Dedicated Website
Some developers don't make a website, especially for their plugins and themes because they already sell their products in different marketplaces. However, it is a major downside when it comes to product marketing.
In general, it is really simple to add content and email promotional marketing methods with the use of a dedicated website, plugin, and theme. If you want to build plugins and themes then having a website is important.
2. Create a landing page
A great landing page helps in promoting your plugins and themes. However, while building a landing page for your WordPress theme and plugin, you must consider AIDA which stands for Awareness or Attention, Interest, Desire, and Action that helps customers to make a decision.
Here is how can make a landing page structure-
Use a catchy title and subtitles to show what you are offering.
Include CTA- call to action. It helps your customers to understand that your product is worthy and easily accessible.
Add professional and creative images that resonate with your title and subtitles.
Add benefits and features of your plugin and theme in a sequential way.
Show your social media reviews and ratings, testimonials, and positive product reviews to understand to customers that you are genuine.
In total, you can also add your pricing, support, FAQs, etc.
3. Promote content
The promotion of a plugin or theme is basically based on content. Creating will increase the exposure of your plugin and theme. Promoting plugins and themes through articles is a great method to attract people's interest and direct them to your website.
However, you must make sure that your content is more educational and less promotional. You should also write a number of blog posts on problems your plugin and theme can fix.
In addition, you can use your website to mention different plugins or themes or you can include a list of WordPress plugins that could help them out.
Note: There are over 50,000 plugins, and finding the right WordPress plugin can be difficult. Therefore, consider this guide to find the top WordPress plugins for your website.
4. Start an Affiliate Program
Getting your customers to recommend your product to others is one of the finest ways to sell it. You can start providing your customers with just that feature by launching an affiliate program.
Additionally, if you offer an affiliate bonus for each sale, your current customers will be even more eager to recommend your product. However, you must first build a modest to medium consumer base before launching an affiliate program.
5. Use plugin and theme directory
There are many directories available for hosting WordPress plugins and themes. Both free and paid directories are accessible to help your potential audience learn more in-depth information about your plugin and theme.
By hosting and promoting your plugin and theme in the directories, you may also attract a highly targeted audience to your website.
If you want to learn how to uninstall a WordPress Plugin, then here is the guide to read!
6. Utilize social media
It is a platform where most individuals spend their time due to its high traffic volume.
Therefore, you can definitely reach a larger targeted audience and expect more traction if you continuously post useful and on-topic content using your plugins and themes on different social media.
Thus, be sure to do something innovative and prolific that will set you apart from your rivals and draw in customers.
You can publish interesting content, offer real-world examples, demonstrate how plugin and theme customization operate, and make polls, and quizzes on your social media handle.
Additionally, you must give cross-promotion, use pertinent hashtags, and include connections to your website. Also, this tip is beneficial from an SEO perspective too.
7. Outreach to different websites/influencers
It is one of the most powerful methods for promoting plugins and themes for new users, and it is more akin to WordPress product promotion. This technique is a fantastic way to promote your plugin and theme while obtaining high-quality backlinks.
Quality backlinks convey the credibility of your website. On the other hand, reaching out to industry experts and influencers is a fantastic way to expand your business and spread awareness of your plugin and theme. While reaching out to influencers, make sure these things-
The website should be relevant to identify the right influencer.
Influencers should be aware of marketing strategies.
Should set a tracking method so that you can evaluate the results of your outreach campaign.
Conclusion
The market is expanding and getting more competitive because of the emergence of new technologies. Therefore, these steps will help you promote your plugin and themes in a great way without feeling even stuck.
However, if your theme and plugin are high-quality and effective at resolving customer issues, you can undoubtedly highlight them with the right marketing plan. Thus, keep these things in mind, and we hope the tips in this guide on how to promote WordPress plugins and themes will be helpful to you.
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